Did you know that 1 in 4 adults in the U.S. lives with a disability? That’s over 70 million people who benefit when businesses prioritize accessibility. When it comes to entrepreneurship, more than 1.8 million business owners in the U.S. are people with disabilities.

Around 33 million Americans—including nearly 1 in every 10 adults—live with food allergies. That’s a whole lot of people who appreciate allergy-friendly options! On top of that, 1 in 4 Americans avoid certain allergens when they shop. Allergy-friendly businesses aren’t just thoughtful, they’re in demand!

The majority of shoppers—85% to be exact—are already choosing cruelty-free or vegan beauty products. Over half of the top beauty brands have gone cruelty-free, showing that doing good and looking good go hand in hand.

There are over 18 million US veterans, and many continue to serve their communities long after their military careers end. About 5.4% of all U.S. businesses are veteran-owned. That’s more than 300,000 businesses led by those who’ve served!

As of 2024, nearly one in 10 adults identifies as a member of the LGBTQ+ community. LGBTQ+ owned businesses are a powerhouse, contributing almost $2 trillion to the U.S. economy every year.

Women make up just over half of the U.S. population, owning over 12 million businesses nationwide and supporting more than 10.7 million jobs.

1 in 5 businesses in the U.S. is minority-owned, helping drive local economies and create jobs. About 40% of people in the U.S. identify as a racial or ethnic minority, bringing rich culture and diversity to every community.

Immigrants make up 14.3% of the U.S. population, and 1 in 5 LGBTQ+ owned businesses is immigrant-owned, showing how diverse communities come together to build thriving businesses.

78% of Americans care about living sustainably and want to make eco-friendly choices part of their everyday life. North America leads the way in the cruelty-free cosmetics market, holding over 32% of the global share in 2023—proof that doing good sells.